Good Festival to return to Westfield in collaboration with Depop
Sustainability event Good Festival, which includes a second-hand market and a variety of workshops, is returning to Westfield London from 16-18 May and Westfield Stratford from 23-25 May in collaboration with second-hand marketplace Depop.
The eco-conscious event, now in its third year, aims to empower visitors to embrace sustainable choices across fashion, beauty and lifestyle.
Former Vogue fashion editor and ‘Queen of Thrift’, Bay Garnett, will be hosting an exclusive ‘Style to Sell Studio’ from 12-7pm on 17 May at Westfield London, advising visitors – who are invited to bring up to five items of clothing or accessories they no longer wear - how to transform their unwanted garments into cash, or how to rediscover and restyle them to wear another day.
Garnett said: "Most people have a fortune - and special pieces to fall back in love with - hanging in their wardrobe and yet they mostly ignore it, as they don’t feel they have the tools to transform them into something desirable.
"I’m excited to empower visitors to rework their garments and transform them into something that’s not only stylish but also resale ready.
"You’d be surprised how a little restyling or customisation can change up a piece of previously unloved clothing. I’m a huge champion of second-hand shopping – it’s better for both the planet and your wallet. I can’t wait to see what challenges visitors will bring me at the event!"
A professional photographer will also be on hand to direct savvy sellers on how to capture high quality images against carefully curated backdrops. Photos will be optimised for resale platforms like Depop, ensuring garments are showcased at their best for prospective buyers.
The festival will include creative workshops and masterclasses, with daily sessions led by Depop and Loanhood, covering how to turn a love for second-hand fashion into a business, how to stand out on resale platforms, and sustainable techniques like upcycling and denim repair.
Steve Dool, Senior Director, Brand Marketing and Communications at Depop, said: "As Depop’s global community grows, we recognise the importance of IRL experiences where our sellers can bring their shops to life and buyers can shop pre-loved clothing from their favourite Depop shops.
"We are thrilled to be partnering with Westfield, a globally celebrated destination for shopping and community experiences, to bring more people into the world of second-hand clothing."
There will also be a SOJO alterations and repairs ‘Fix & Fit’ pop-up at the festival, and the first 30 visitors each day will be able to enjoy free clothing alterations of up to £40 in value to help refresh and extend the life of their wardrobe.
Additionally, Kiehl’s will be hosting a ‘Refill & Reimagine’ pop-up where visitors will be able to learn how to make their beauty routines more sustainable, with free skincare consultations, eco-friendly product swaps and gifts for recycling empty beauty containers.
The new event comes as Westfield’s ‘How We Shop’ research reveals an ‘Eco-Fluency’ trend, with 48% of Brits calling for more sustainability education and training from brands and retailers in the next five years.
Katie Wyle, Director of Shopping Centre Management for Northern Europe at Unibail-Rodamco-Westfield, said: "Our ‘How We Shop’ research reveals the Eco-Fluency trend with 57% of Gen Z and millennials planning to dedicate the majority of their clothing spend to pre-loved items in the near future, and two in five consumers calling for high street brands to offer second-hand alongside new collections.
"This year, our partnership with Depop brings the vibrant energy of digital resale culture into the physical space, whilst our Style to Sell Studio offers opportunities for shared learning and a more conscious, empowered community."
