Good American launches on ASOS
Khloé Kardashian and Emma Grede’s Good American brand has launched on ASOS with a curated edit of denim and elevated everyday essentials, "all made to work for every kind of body".
The pieces reflect the brand’s signature blend of fashion-forward design and all-day comfort, with inclusive sizes ranging from UK 2-36, and prices from £50 to £225.
Emma Grede, co-founder and CEO of Good American, said: "We’re incredibly excited to bring Good American to ASOS, a platform with a global reach and such a strong presence in the UK.
"As a London native myself, it’s especially meaningful to be able to share our brand with customers here and around the world.
"This partnership is an exciting step forward in our mission to make confident, impactful style and high quality denim available to more women everywhere."
Shazmeen Malik, Brands Director at ASOS, added: "We’re thrilled to welcome Good American to ASOS. We believe that great style should be for everyone, and Good American’s commitment to inclusive design and diverse representation makes it a natural fit for our premium brand offering.
"We’re excited to offer even more choice to our customers – without compromising on fit, quality or style."
