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Good American launches size inclusive range on NET-A-PORTER

Chloe Burney
20 December 2022

Good American, co-founded by Khloé Kardashian and Emma Grede in 2016, has launched on luxury e-commerce platform NET-A-PORTER.

The launch includes a selection of the brand’s most popular pieces including their signature stretch denim, figure-hugging bodysuits, and ready-to-wear pieces, curated by the online retailer's buyers.

The solution-led denim label continues to ensure each wholesale retailer carries the full range of sizes, highlighting its mission of empowering all women to 'celebrate their bodies with confidence'.

Emma Grede, Co-Founder of Good American, commented: “At Good American, we’re committed to continuing to work with like-minded retail partners that share our values to provide as many women as possible access to a range of fully inclusive clothes.

"I’m a longtime customer of NET-A-PORTER, so giving our customers the opportunity to shop our product on their website is a dream come true. NET-A-PORTER has been a leader in curating luxury fashion for consumers, so we are very excited to partner with them to bring our products to an even wider audience.”

The launch on NET-A-PORTER is accompanied by a dedicated campaign including a video of Khloé Kardashian in the ‘Fashion Challenge’ series. The clip showcases the reality star solving a number of styling tasks using Good American products, from the best-selling Flight Suit to the Scuba Blazer dress.

This follows the news that Good American has joined forces with British retailer Reiss to curate a selection of fits and styles, ranging from 6 to 16.

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