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Goldsmiths expands retail presence in Belfast's Victoria Square

Camilla Rydzek
02 March 2022

Luxury watch and jewellery retailer Goldsmiths has announced that it will expand its presence in retail destination Victoria Square in Belfast, following its continued success at the location.

The new and expanded 2,680 sq ft Goldsmiths showroom will be located on the Upper Ground and is due to launch in June 2022. It will be the first new Goldsmiths showroom to launch in Northern Ireland.

The news coincides with strong sales at Victoria Square over the second half of 2021, which were up 3.3% in December compared to the same period in 2019. The 694,000 sq ft retail and leisure space attracts an annual footfall of around 11.5 million and features over 80 UK and international retail brands including Frasers, JD, Flannels, Mango, H&M, Hollister, Pull & Bear and Tommy Hilfiger.

Craig Bolton, Executive Director of Goldsmith's parent company The Watches of Switzerland Group, said: “The new Goldsmiths showroom not only extends our presence within the city of Belfast and enables us to create an in-store experience that consumers can enjoy. Following Victoria Square’s high performance over the last few months, we are looking forward to witnessing the true potential of the new showroom.”

Russell Banham, UK Head at Commerz Real, added: “Goldsmiths are a valued member of our retail offering at Victoria Square and we are excited to have worked with the brand to help deliver their new concept showroom. The success of brands, such as Goldsmiths, is a clear marker of the positive performance we experienced at Victoria Square during the second half of 2021."

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