Go Outdoors to open new megastore in Northampton

JD Sports-owned retailer Go Outdoors is opening a new 44,000 sq ft store at the St James Retail Park in Northampton this Friday, 14 November.

It will then hold an opening event on Saturday 22 November with former Arsenal and England goalkeeper David Seaman cutting the ribbon.

The first 200 customers through the doors will receive an envelope containing the chance to win a £500 gold voucher, two £200 silver vouchers and two £50 bronze vouchers to spend in-store.

The new store will offer free customer parking and will stock a wide selection of outdoor brands including Berghaus, Rab, Peter Storm, Garmin and OEX, as well as featuring boot and rucksack fitting services.

Other key features include a Leisure Lakes cycling department, a fishing range with a Fishing Republic concession and a Naylors equestrian range, as well as climbing, running and American Golf departments.

At the store launch event, outdoor apparel brand Jack Wolfskin will be challenging customers to crack the code to its safe, with a Jack Wolfskin jacket and other prizes up for grabs, and drinkware brand Yeti will be offering an engraving service for personalising any product bought on the day.

Celebrations will continue throughout the day, with raffle prizes to be won and entertainment including a DJ, balloon modeller and face painter. Additionally, Dometic will be hosting an in-store treasure hunt with lucky customers finding branded prizes worth up to £750.

American Golf will be putting golf enthusiasts to the test, hosting a straightest drive competition with the chance to win a custom-fit driver worth up to £529, and a pressure putt challenge, with a £250 American Golf voucher to be won. There will also be 50 goodie bags available for the first customers who spend over £50.

Founded in Sheffield in 1998, Go Outdoors now has over 100 stores. It opened a 20,000 sq ft store at the Riviera Way Retail Park in Torquay, Devon, in October 2024, which came hot off the heels of the opening of its 125,000 sq ft store at the Vangarde Shopping Park in York, formerly a John Lewis, in August 2024 – the largest outdoor store in Europe.