Go Outdoors launches new running department Kudos Run
JD Sports-owned outdoor lifestyle retailer Go Outdoors has launched Kudos Run, a dedicated running department, in six of its flagship stores and on its website.
The retailer’s new 125,000 sq ft flagship store at the Vangarde Shopping Park in York, which opened in August 2024 and is the largest outdoor store in Europe, is among those now offering a Kudos Run department.
The other flagship stores with the new department are Swindon, Coventry, Stoke and Derby, with a new store in Stockton, which is opening next week, making up the six.
Kudos Run positions Go Outdoors as a significant player in the UK’s rapidly growing running retail sector. It will provide runners of all abilities – for both road and trail running - with access to premium footwear, clothing, wearable technology, and nutrition from globally recognised brands such as Adidas, ASICS, Garmin, Merrell, New Balance and Salomon.
Go Outdoors has also introduced state-of-the-art foot scanners in its flagship stores from Volumental. The scans provide runners with in-depth gait analysis and detailed assessments of feet, helping customers choose the ideal footwear to improve performance and prevent injuries.
Lee Bagnall, CEO of Go Outdoors, said: “We are incredibly excited to introduce Kudos Run as part of the Go Outdoors family. With the popularity of running showing no signs of slowing down, we’re proud to offer a dedicated space that truly supports runners with the best products and expert guidance.
“By extending our brand partnerships and introducing advanced gait analysis, we’re ensuring that every runner, from novices to seasoned pros, has access to the very best solutions to enhance their performance. Kudos Run positions Go Outdoors as a top destination for runners nationwide.”
Throughout the coming weeks, Go Outdoors will be hosting Kudos Run events designed to get people running while showing off the new department and brands. Shoppers are encouraged to keep their eyes peeled on the website, email and social media for upcoming events and opportunities.