Go Outdoors launches new ‘Discover Freedom’ TV ad starring Billy The Parakeet

The advert is the second part of the retailer’s ‘Discover Freedom’ campaign, which highlights Go Outdoors’ focus on spending time outdoors to liberate yourself from the everyday grind.

The advert starts with the bird, voiced by actor Will Mellor of ‘No Offence’ and ‘Two Pints of Lager and a Packet of Crisps’ fame, in his cage dreaming of the outdoor world and proclaiming: "Why do you lot stay so cooped up? There’s a whole world out there, and a place to get everything you need!"

Realising his cage door is unlocked, Billy seizes his freedom and heads straight to the flagship Go Outdoors store in York, which at 125,000 sq ft is the largest outdoor store in Europe.

Set to the disco track of ‘Mighty Real’ by Sylvester, the escapee is so glad to be free he pulls a few dance moves - hot-stepping on the Stanley flasks and moonwalking past the Garmin watches, before saying: "Go Outdoors, discover freedom!"

Carly Czuba, Group Marketing Director at Go Outdoors, said: "I’m so excited for our new Discover Freedom campaign to launch. Our new TV advert is a step forward in our Discover Freedom idea.

"We’re right with our hero Billy as he experiences the joy of outdoor shopping in our award winning York store. We’re looking forward to seeing Billy’s next adventures!"

The new TV ad made its debut on Friday evening during Chanel Four’s ‘Gogglebox’ and ITV’s ‘Celebrity Big Brother’, and also featured on Saturday night during ITV’s ‘The 1% Club’ and ‘Britain’s Got Talent’.