Glow Recipe introduces modular packaging for its new plum cream to encourage refilling

Glow Recipe has launched new modular packaging for its Plum Plump Hyaluronic Cream, making it easier for recycling and refilling.

The cream is housed in a pink-coloured round glass container, which in turn contains a small pod that contains the cream and can be easily snapped in and out of the outer packaging. This makes it very easy to replace the little pod, allowing customers to refill the product without hassle.

The cream retails for £35 and a refill post for £30, making refilling a cheaper alternative for consumers.

The founders of Glow Beauty, Sarah Lee and Christine Chang, said that if they received positive feedback following the product launch they would be encouraged to adapt their current product range to be more easily refillable in the future.

The beauty brand describes the product as a "game-changing moisturiser with a weightless, whipped gel texture that delivers plumping hydration and balances skin, working wonders for combination, dry, normal, and sensitive skin types."

In an episode of TheIndustry.fashion's The Beauty Edit podcast, the brand founders spoke about how they learnt the power of using fruit based ingredients to soothe and nourish the skin from their mothers and grandmothers, who would incorporate ingredients from the kitchen in their home beauty recipes.