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Global Fashion Agenda announces Allbirds and GANNI as new Associate Partners

Alice Ierace
17 April 2019

Global Fashion Agenda, the world's foremost leadership forum for sustainability in fashion, has announced its two new Associate Partners, Allbirds and GANNI. The Associate Partners are handpicked from companies that are dedicated to improving their sustainability performance and are demonstrated leaders in sustainability.

Distinguished for its environmentally friendly footwear, Allbirds uses new proprietary sustainable materials, including eucalyptus fibre and SweetFoam™, which is derived from renewable sugarcane.

GANNI, an advanced contemporary brand, is committed to reducing its carbon footprint amongst 25 other sustainable initiatives and is transparent about its conscious efforts to adopt more sustainable practices.

Eva Kruse, CEO and President of Global Fashion Agenda, said: "Sustainability is an issue that can't be ignored and it's crucial that the industry comes together to take immediate action. Bringing sustainable shoe brand Allbirds and fashion forward GANNI on board will expand and diversify our Associate Partners circle. I am looking forward to drawing on their feedback to drive our sustainability agenda forward."

Acting as a secondary sounding board to the Strategic Partners, the Associate Partners offer a different perspective on sustainability. The brands will partake in shaping the global sustainability agenda by providing feedback and input on initiatives, content and policy developed by Global Fashion Agenda and its Strategic Partners.

Joey Zwillinger and Tim Brown, co-founders and co-CEOs of Allbirds, commented: "At Allbirds, our mission is to make incredible products that have the lowest carbon footprint possible, with the ultimate goal of becoming an entirely carbon-negative company. We're proud to join Global Fashion Agenda to work closely with like-minded brands who also believe that we must collaborate around sustainability rather than compete."

Nicolaj Reffstrup, founder of GANNI, added: "At GANNI, we believe that sustainability is rapidly becoming a prerequisite for doing business in the fashion industry but also a moral obligation. And as with any other moral matter, we all need help and guidance to get there. Partnering with Global Fashion Agenda gives us access to knowledge and offers opportunities to collaborate with like-minded players in the industry, as well as nudges us in the right direction on a daily basis."

Both brands join current Associate Partners, including Crystal International, ERDOS Group, Everlane, G-Star RAW and Selfridges Group, to provide feedback and input on Global Fashion Agenda's mission to drive widespread change within the fashion industry.

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