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Giorgio Armani nears 91st birthday as couture show celebrates his unshakable legacy

TheIndustry.fashion
09 July 2025

Even from his sofa in Milan, Giorgio Armani proved he’s still the boss of effortless elegance.

Just days away from turning 91, it has been widely reported that the legendary designer missed his first-ever Armani Privé show in Paris due to doctor’s orders – but his signature touch was felt in every sequin, silhouette and stitch.

Giorgio Armani controlled the show remotely from Milan (Tom Nicholson/AP)

Tuning in via video link, he gave the green light on everything from makeup looks to the model line-up for his autumn/winter 2025/26 show.

"Even though I wasn’t in Paris, I oversaw every aspect of the show remotely," he said. That’s dedication – and a reminder that you don’t get to 20 years of Armani Privé without a little (or a lot of) obsession.

This latest haute couture collection, titled Noir Séduisant, celebrated two major milestones: 20 years of Armani Privé and the designer’s own unshakable legacy.

The show celebrated Armani’s legacy (Tom Nicholson/AP)

This season, everything was dipped in Armani’s favourite colour: black. Not just any black, but luxe, velvety, light-catching black.

Trousers were high-waisted and tailored within an inch of their life, paired with cropped, sculptural jackets that added drama without fuss.

Sculpted evening jackets stole the show (Tom Nicholson/AP)

Armani incorporated his classic high-waisted tailoring (Tom Nicholson/AP)

Sparkle came via sequins, crystal studs and delicate floral appliqués – just enough to catch the light but never overdo it.

Flecks of rich ultramarines peppered the deep black ensembles, and alongside the sequins, Armani incorporated feathers – leaning into the maximalist trend that’s pervading haute couture week.

Feathers have been a trending motif at haute couture week (Tom Nicholson/AP)

The standout, in true Armani fashion, was the eveningwear. He once again showed that it doesn’t have to scream to be seen.

While many designers chase trends, Armani sticks to what he knows best. His timeless, structured, "less is more" aesthetic feels especially relevant now, in a world that’s rediscovering the beauty of looking pulled-together.

The eveningwear was pared-back but powerful (Tom Nicholson/AP)

This wasn’t just a couture show; it was a masterclass in staying true to your vision.

Armani himself put it best: "If I’ve come this far, it’s thanks to the iron focus and obsessive attention with which I manage everything. And that hasn’t changed."

After two decades of Privé and nearly 91 years of redefining elegance, Giorgio Armani is still showing the fashion world how it’s done.

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