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Gilly Hicks to make Ireland debut at Victoria Square

Tom Shearsmith
27 July 2022

Abercrombie & Fitch's Gilly Hicks has today announced that it will open its first standalone store in Ireland at Belfast’s Victoria Square this autumn.

The new store will be a part of the brand’s growth strategy, including an expanded product assortment, digital experience, and a reimagined brand purpose.

Gilly Hicks is a gender-inclusive lifestyle brand, encompassing activewear, underwear and loungewear in patterns and colours that can be worn by anyone, regardless of gender identity.

The new Gilly Hicks stores have been designed to ensure customers of all gender identities feel as comfortable and confident as possible. The stores’ fitting rooms feature light and music controls to cater to each customer’s preferences.

Additionally, the new store is going to be equipped with click and collect, order in store, reserve in store capabilities, and handheld devices that allow customers to avoid the checkout line.

The new Victoria Square, Belfast store will mark the third Gilly Hicks location in Europe, with locations in Germany and London that opened earlier this year.

Kristin Scott, Global Brand President at Abercrombie & Fitch Co, commented: “We’re thrilled to continue our Gilly Hicks store expansion in Europe. We aim to give our customers their daily dose of happy through our updated product and welcoming store environment and we can’t wait for our customers in Ireland to experience that for the first time. ”

Russell Banham, UK Head at Commerz Real, added: “We are very pleased to secure the first Gilly Hicks store in Ireland at Victoria Square. It underlines the significance of Victoria Square as Northern Ireland’s leading retail and leisure destination and shows the key value the brand places on the retail opportunity in Northern Ireland. We look forward to welcoming the highly anticipated store later this year, as part of the brand’s early European expansion plans.”

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