Gieves & Hawkes debuts shop-in-shop format at Flannels in Leeds

Luxury British tailoring brand Gieves & Hawkes, which was acquired by Frasers Group in November 2022, has opened a new shop-in-shop at Flannels in Leeds as part of a "wider regional expansion strategy".

It marks a retail first for the brand since its inception in 1771 and the offer includes a made-to-measure service provided by staff trained at the famous Gieves & Hawkes headquarters at 1 Savile Row in London, as well as the Gieves & Hawkes SS25 ready to wear collection.

Michael Murray, CEO of Frasers Group, said: "For centuries, Gieves & Hawkes has sourced tailoring fabrics from Yorkshire, making this opening in the heart of Leeds especially meaningful.

"Situated within the new Flannels flagship, this store-in-store enables Gieves to showcase its quintessentially British luxury house alongside some of the most desirable brands in the world.

"This new location offers Leeds consumers the opportunity to experience Gieves & Hawkes craftsmanship first hand, thanks to the dedication and expertise of our in-house master tailors, combining heritage and modern elegance in a truly unique setting.

"This opening marks an important step forward in our growth and reflects our ongoing commitment to British luxury."

Flannels unveiled its 70,000 sq ft flagship store set over six floors at 115-126 Briggate in Leeds – on what was the former Debenhams site – in October 2024, describing it at the time as "in a league of its own".