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German sportswear retailer BSTN to open UK debut in Brixton

Tom Shearsmith
21 January 2022

Premium German sportswear retailer BSTN is set to open its first store outside of Germany, agreeing to a 10-year lease for a 3,432 sq ft store on Brixton Road, South London.

The new store is due to open in April 2022 and will give the brand the opportunity to test the physical market in London before potentially expanding to other locations.

Founded in Munich in 2013, BSTN has rapidly grown to become one of the leading premium sportswear retailers in Europe, known for its high-end in-store executions and strong online campaigns.

Roberto Aufiero, CEO and Co-Founder of BSTN Store, said: "We're thrilled to start the next chapter of BSTN's journey by expanding our unique premium sportswear philosophy to London. We're looking forward to getting even closer to our community and will do our very best to make a positive contribution to the neighbourhood!"

Olly Eades, Retail Surveyor at Savills, commented: "BSTN is quickly becoming one of the most high-profile sportswear brands in Europe, with exceptionally strong sales figures and a world class social media following. In spite of its highly established e-commerce operation, BSTN has prioritised opening a debut bricks and mortar store here in the UK, and Brixton Road in London is the ideal location for this."

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