Garnier has partnered up with UK-based climate solutions company Almond to help businesses naturally reduce their carbon footprint.
Almond uses carbon analytics powered by WWF and Stockholm Environment Institute to create tailored plans for reducing emissions to net zero and has a stated aim to “empower 100 million people and businesses to reach carbon ‘net zero’ in the next decade”.
As part of the team up, Garnier has launched the ‘Buy One Plant One’ scheme. This means for selected products bought in ASDA stores Garnier will plant one tree for every product purchased.
This new consumer-facing reforestation project by Garnier will see 400,000 trees planted by the end of October as the company seeks to take an important step towards delivering net zero emissions.
Point of sale units and on-pack stickers will help publicise the campaign while a dedicated website will allow shoppers to keep up to date with the progress of Garnier’s reforestation project.
Commenting on the partnership, Almond’s CEO Oliver Bolton said: “We are extremely pleased to announce our partnership with Garnier, supporting them in achieving a company-wide sustainable goal.
“The beauty industry only continues to grow and consideration for the impact of this has been and continues to be recognised.”
He added: “But there’s always more that can be done.”
“While we’re not asking businesses to change their entire model – we want to help them understand their carbon impact and improve it.”
Almond and Garnier have planned together a five-step strategy to become more ‘climate positive’. Planned measures include the wider use of recycled and recyclable packaging, greater use of renewable energy, fresh action to fight plastic pollution, and eco-designed product formulas.
The plan also promises to deliver more ‘Solidarity Sourcing’, as part of a scheme by Garnier’s brand owner, L’Oreal, to direct “a proportion of the Group’s global purchases to suppliers who give people who are typically excluded from the job market access to work and a sustainable income”.