Gap unveils first piece of Yeezy partnership
Gap has officially unveiled its first piece from its new collection with Kanye West, almost a year after the retailer signed the rapper to create Yeezy Gap.
Described last year as a 10 year partnership for a new line of apparel for men, women and children, the new deal will expose West’s upscale brand to a broader market, while letting Gap capitalise on Yeezy’s recent growth.
The first item in the collaboration is a bright blue round jacket made of recycled nylon, retailing for $200 and described as a US exclusive. Pre-orders have begun on Gap's website and will ship in the Autumn, according to a press release.
The jacket doesn't feature any type of fasteners or zips in the front and features a Yeezy Gap identification label on the interior.
Whilst Gap are keeping quiet about the official launch date for a global full collection, an announcement is anticipated imminently.
Last year, Kayne West filed for the trademarks to extend the Yeezy brand into beauty and skincare products.
Last year, Bank of America Corp. valued the sneaker side of the Yeezy business at almost $3 billion alone, according to Bloomberg. Despite the footwear being made and distributed by Adidas, West retains creative control and sole ownership of the brand.