Gap opens fifth UK shop-in-shop with NEXT at Glasgow’s Braehead Shopping Centre

Gap yesterday opened a new 1,300 sq ft shop-in-shop with NEXT on the upper level of the Braehead mall, featuring its own entrance.

The new store is the fifth Gap shop-in-shop to open in the UK since the brand’s recent return to the British high street, following a strategic partnership with NEXT which has also seen the migration of Gap UK’s e-commerce business to the NEXT Total Platform. A standalone Gap e-commerce website also launched in France in September 2022.

Gap shop-in-shops are now located within NEXT on Oxford Street in London, which was the first NEXT-linked store to open in March 2022, Lakeside Thurrock, Birmingham Bullring and at Manchester Arndale, with a further store due to open later this month at The Trafford Centre in Manchester.

The new Gap store at Braehead is stocking the retailer’s full mix of menswear, womenswear, kidswear, and clothing and accessories for toddlers and babies.

On behalf of Braehead, Steve Gray, Head of European Retail Asset Management at Global Mutual, said: “Gap is a great addition to our leading fashion offer here at Braehead and we are really excited to welcome the new store. This is an iconic, quality brand and one our visitors already know and love.”

“The store comes just in time for the Christmas shopping season and will be a welcome addition for those out looking for gifts, whilst enjoying the host of festive activities we have on at the centre.”

The new addition of Gap at Braehead follows several other openings at the shopping centre over recent months, including H&M, Flannels, Vanilla, Lids, Lovisa and a new Laura Ashley concession in Next Home.

The Christmas festivities kick off at Braehead today, 11 November, with Santa’s Grotto and the centre’s festive funfair which will run through to Christmas Eve.