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GAP launches new Sky High Rise denim jeans

Tom Shearsmith
19 August 2020

Gap has announced the launch of a new permanent product in its' denim jeans category - Sky High Rise jeans, dubbed "higher-than-high rise".

The new Sky High Rise jeans feature a 12” rise and are available in multiple fits including wide, mom, skinny and straight.

The Sky High Rise is designed to just cover the belly button, while being slim on the hip. Prices for the collection range from £17.99 to £89.95.

Rapper and fashion designer Kanye West has recently inked a “multi-year partnership” for a new line of apparel for men, women and children called Yeezy Gap – set to launch in the retailer’s stores and online in the first half of 2021.

Earlier this year, Gap Inc, which operates a portfolio of lifestyle brands, including Old Navy, Gap, Athleta and Banana Republic, reported its financial results for the first quarter of fiscal year 2020, ending 2 May showing an operating loss of $1.2bn.

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