Gap launches kidswear collaboration with Sarah Jessica Parker

Having appeared in a Gap ad in the early 2000s, Sarah Jessica Parker has returned to work with the global fashion retailer on a limited edition collection of clothing and accessories for kids.

Available in toddler and kids sizing, Gap | Sarah Jessica Parker, was inspired by her family tradition of saying "rabbit, rabbit" on the first day of the month for luck and is designed to be a celebration of "love, luck and magic".

The collection embraces prints and texture by playing with ginghams, stripes, florals and eyelet in classic Gap silhouettes and also includes two dresses for women.

"Creating this collection with Gap has been such a treat as a mother, as one of eight children, and as a reconnection with the brand," said Parker. "I hope the pieces are cherished by the children who wear them, that items are passed down among generations, and that some great memories are created while wearing them."

Embroidered rabbits can be found throughout the collection as well as special "property of:" sewn-in tags to detail each wearer throughout the years, which takes inspiration from Parker's own family's rituals.

Key items include gingham dresses and separates with eyelet hems, a navy and white stripe flutter sleeve dress with pink roses, a signature rabbit-embroidered light blue bomber jacket and a rabbit-inspired basket weave mini handbag, while boys and toddler boys can choose from graphic tees and gingham shirting with khakis.

"It's been a delight to collaborate with Sarah Jessica Parker on this special collection for kids that combines her nostalgic childhood memories with signature Gap favorites," said Wendi Goldman, Gap executive vice president and chief product officer.

"We are so thrilled to have Sarah Jessica back with the Gap brand in this new collaboration capacity. Together we created a collection that we hope will be passed down from generation to generation, just as we envisioned," Goldman added.

The collection will be priced from $16.95 up to $78 and will be available from 1 March at gap.com and at select stores in the US, Canada, UK, France, Italy, Greater China, Hong Kong and Japan.