Global apparel company Gap Inc. has joined the U.S. Cotton Trust Protocol and Textile Exchange’s 2025 Sustainable Cotton Challenge as part of its integrated sustainability strategy.
The participation in the challenge will help the drive the company to achieve its commitment to use only 100% sustainably-sourced cotton by 2025. The target date is set across its collection of lifestyle brands including Old Navy, Gap, Banana Republic and Athleta.
The Trust Protocol will help Gap Inc. meet this goal by providing verified data on the sustainability practices used on cotton farms. Participating cotton growers will benefit from data-driven insights and best practices from across the industry, as well as a stronger connection to brands asking for sustainably-grown cotton.
The Trust Protocol opened for membership in October 2020 and provides brands and retailers with the critical assurance they need to prove that the cotton in their supply chain is more responsibly grown.
In addition to joining the U.S. Cotton Trust Protocol, Gap Inc. has also accepted the Textile Exchange 2025 Sustainable Cotton Challenge.
Formed in 2017 when His Royal Highness The Prince of Wales convened a group of CEO’s to address critical challenges facing the world, it is the vision of the 2025 Sustainable Cotton Challenge that more than 50% of the world’s cotton is converted to more sustainable growing methods.
Gap Inc. began sourcing from more sustainably-grown cotton programs in 2016 and within just three years 57% of the cotton in its products came from these sources.
In October, Gap announced it was considering the exit of company-owned retail in the UK and Europe.
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