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Gap cancels partnership with Telfar

Sadiyah Ismailjee
30 June 2020

Gap has confirmed that it has cancelled its partnership with Telfar, the unisex New York City-based brand founded by designer Telfar Clemens.

The news follows after the brand's recent announcement for a new line with Kanye West and Yeezy.

The new deal with West includes a “multi-year partnership” for a new line of apparel for men, women and children called Yeezy Gap – set to launch in the retailer’s stores and online in the first half of 2021. Nigerian-British designer Mowalola Ogunlesi will be leading the collaboration as design director.

The collaboration with Telfar was revealed in mid-January, but was postponed due to the Coronavirus outbreak.

This week, Gap disclosed to multiple publications that the Telfar collaboration has been cancelled.

According to fashion watchdog Diet Prada, Gap sent an email to Telfar in March sharing "that the collaboration was being pushed to 2021," and two days later Gap reportedly offered Telfar 25% of the design fee "as an advance for work completed prior to the postponement."

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