Gant welcomes new CEO to lead 'next phase of development'
Gant has appointed Fredrik Malm as its new CEO, succeeding Patrik Söderström, who has departed after six years at the helm.
Malm first joined Gant in September 2024 as EVP of Commercial, Brand & Product, with this new appointment reflecting a promotion.
He also brings experience from several other fashion companies. Prior to joining Gant, he served as CEO of SNS, President of Europe & International at Coach, President of Sales EMEA at Ralph Lauren, and Retail Director at ECCO.
Thierry Guibert, CEO of MF Brands Group, said: "I am pleased to announce the appointment of Fredrik Malm as CEO of Gant. Having joined the House in 2024, Fredrik has brought valuable and extensive leadership experience from global premium fashion and lifestyle brands, including senior roles at Ralph Lauren and Coach.
"I have full confidence in his ability to support Gant in its next phase of development, which will notably involve the continued elevation of the collections and an accelerated retailisation across both physical and digital channels.
"I would also like to deeply thank Patrik Söderström for his commitment alongside us over the past ten years. He has played a pivotal role in transforming and elevating the brand while delivering strong financial performances over the years."
Founded in 1949 in New Haven, Connecticut, USA, Gant is a global lifestyle brand with roots in American East Coast heritage. The brand operates in over 80 countries, with more than 600 stores worldwide, offering collections across menswear, womenswear, youth, and home.
It is part of the MF Brands Group, an independent, privately-owned Swiss group that also includes Aigle, Lacoste, and Tecnifibre.
