Gant unveils refurbished flagship store on Regent Street

Gant has today unveiled its refurbished flagship store at 184-186 Regent Street in London, where it has resided since 2016.

Described as a "refined version of the brand’s cutting-edge new retail concept", the 6,329 sq ft store includes a dedicated space for "premium clienteling" - offering a personalised customer service – an upgraded shirt presentation, and a new footwear area.

Gant CEO, Patrik Söderström, said: "The reopening of our London flagship marks an important milestone for the brand and kicks off a global initiative to elevate our retail experience.

"This space is more than just a store; it’s an immersive reflection of our heritage, our future, and our commitment to craftsmanship, innovation, and our global community - - all delivered through a distinctly premium experience."

Set across two floors, featuring both menswear and womenswear, the store’s interior details take inspiration from "the timeless charm of libraries", blending rich walnut and honey stained oak fixtures while combining elements of contemporary and classic design that "evoke the spirit of American collegiate style", with subtle nods to Gant’s history.

Fredrik Malm, EVP of Global Commercial, Brand and Product at Gant, said: "We’re thrilled to reopen our Regent Street flagship store. Thoughtfully designed and deeply rooted in our heritage, every element of the space reflects the brand’s continued evolution and future vision.

"The result is a destination that unites our signature style - timeless yet contemporary - with elevated service and a refined environment that reflects who we are today and where we’re headed."

Based in Stockholm, Sweden, Gant was founded in New Haven, Connecticut in the US in 1949 and still plays firmly on its American East Coast preppy roots. The brand has more than 600 stores worldwide.