Ganni unveils first genderless collection
Danish label Ganni has relaunched its responsible line, "Software", as a genderless collection, a first for the Scandinavian fashion brand.
The collection consists of the Copenhagen-based brand’s signature leisurewear and rainwear that can be worn by all genders. Available in EU 32 to EU 44 sizes, the collection features three new styles that are specifically designed to be genderless.
The Software line uses certified responsible fabrics such as organic cotton, recycled polyamide and Tencel lyocell, with each fabric fully traced on stage one to four of the supply chain.
The relaunch is part of Ganni’s intent to providing more exclusive sizing, following its commitment to make 25% of 2022 collections available in extended sizing for both shoes, swimwear, and ready-to-wear.
Ditte Reffstrup, Ganni's Creative Director, said in a press release: "I always get super inspired seeing different people wear our clothes. #GanniGirls is a state of mind, not a fixed persona or identity. It’s plural for a reason. Having as many people as possible feel included in what we do has always been the goal. Everyone is welcome."