Ganni sells majority stake to PE house L Catterton

Premium Danish fashion label Ganni has sold a majority stake in its business to consumer-focused private equity house L Catterton as part of a move to take the brand global.

L Catterton, whose shareholders include LVMH and Group Arnault, has acquired a 51% stake in Ganni for an undisclosed sum, says Business of Fashion.

The brand is a favourite among social media influencers and is stocked by many of the best known multibrand retailers including Liberty, Net-A-Porter.com and Coggles.com, as well as on its own website. It was founded in 2000 by Frans Truelsen and husband and wife team Nicolaj and Ditte Reffstrup took control of the business nine years later.

“I felt we had taken Ganni to a point where we needed to look for a partner, and that would be someone who would take what we are good at and try to leverage that on an international scale,” Nicolaj Reffstrup told Business of Fashion.

Image: Ganni Instagram