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Ganni launches re-sale platform as its expands REPEAT initiative

Camilla Rydzek
12 April 2022

Danish fashion brand Ganni has launched a peer-to-peer resale platform that allows customers to buy and sell pre-loved styles across Scandinavia and the UK.

Integrating resale into its website is part of Ganni's REPEAT initiative, which it first launched in 2019 with a rental platform. The new platform will expand its second hand world, now giving customers the option to buy pre-loved garments in its Copenhagen store, rent clothing online, or participate in the marketplace.

"Our mission is to reduce waste and help close the loop in the fashion industry. We won’t pretend fashion is sustainable, and we know that we still have a long way to go when it comes to developing a circular textile economy, but we believe that together, we can help close the loop," Ganni said on its website.

It added that its technology helps sellers on its new platform to quickly set their price and after they have sold an item they can choose between a bank transfer or a 20% purchase credit that can be used on its e-commerce website.

Reffstrup also highlighted that the fashion brand was taking a holistic view at sustainability. Last November the brand partnered with clothing alterations and repair app Sojo, offering tailoring and alterations serviced to its community.

Earlier that same month had also announced that it would expand its sustainability efforts by partnering with circular fashion and textile technology group, Infinited Fiber Company.

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