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Ganni announces new partnership with clothing alteration app Sojo

Jeremy Lim
19 November 2021

Danish contemporary brand Ganni has announced its partnership with clothing alterations and repair app Sojo, offering tailoring and alterations serviced to its community.

Initially launching in London as a pilot program, the collaboration is expected to expand to the rest of the UK.

Customers can book complimentary alteration services through the Ganni website, and have them picked up and delivered for free.

To celebrate the collaboration, customers will be able to receive complimentary alterations and customisations services at the pop-up station in its store on 94 King's Road. The station will remain open from 19 to 20 November.

Sojo Founder and CEO Josephine Phillips said: "Online shopping has a huge environmental cost attached to it due to the amount of returns that are made - with the majority of returns being due to poor fit.

"By partnering with Sojo to offer local tailoring, Ganni is reducing environmental impact and also creating clothes that fit customers perfectly which will then be loved for longer."

Ditte Reffstrup, Creative Director and Founder of Ganni added: "I love how Sojo’s services make it effortless and fun for us and the Ganni community to give our clothes a longer life. That’s why this is such a great partnership and I can’t wait for our London community to be the first to try."

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