Ganni and Hunter team up for first collaboration

Ganni and Hunter have teamed up for the first time on a limited-edition collection spanning waterproof outerwear, footwear and accessories.

Launching on 14 September, the collaboration combines Hunter’s heritage in weather-ready design with Ganni's Copenhagen aesthetic, incorporating technical materials, bold colours and the Danish fashion brand’s signature leopard print.

The collection includes three waterproof ponchos, coordinating rain hats and a protective poncho cover for the Ganni Bou bag, alongside tall and Chelsea-style Wellington boots and a leopard-print umbrella.

The pieces are designed for both urban and outdoor settings, with the collaboration reworking traditional rainwear through Ganni's playful approach to colour and proportion.

Ditte Reffstrup, Creative Director at Ganni, said: “Hunter is such an iconic British brand, and bringing its legacy together with Ganni's Copenhagen perspective feels like a very exciting conversation between two worlds.

“I love the idea that the most practical pieces can also be the most expressive.”

Matthew Salter, EVP of Partnership Marketing at Authentic Brands Group, which owns the Hunter brand, added that Ganni brings “a distinctive perspective to modern fashion and a unique ability to make functionality feel joyful and expressive”.

He said the collaboration had created a collection that feels “both unexpected and authentic” to the two brands.

The collection will launch globally on 14 September through Ganni's website and stores, as well as selected Hunter retail channels.

Hunter, which has 170 years of heritage, has expanded beyond its original rubber boots into footwear, outerwear, bags and accessories designed for both rural and urban environments. Ganni', meanwhile, operates stores across Europe, the US and Asia, and is represented by retailers globally.