Ganni achieves B Corp certification
Danish fashion brand Ganni has become the latest fashion brand to achieve B Corp certification, scoring 90.6 points and becoming the highest scoring contemporary fashion brand.
Across the five impact areas, Ganni scored the most points from its work under the environment section with 29.1 points, due to a sustained effort toward using certified organic, lower-impact and recycled fibres which are used for the majority of the brand’s collections.
Ganni did not receive points for the brand’s insetting scheme, an alternative to carbon offsetting, that sees the brand invest directly into its own supply chain or its work with innovative fabrics through their Fabrics of the Future programme.
The brand said it hopes the B Corp framework will be more flexible in the future so that these projects are included in future assessments.
Obtaining B Corp certification requires a rigorous application process involving over 300 questions regarding the business in five key impact areas: governance, workers, community, environment, and customers. Certification is only maintained if companies invest in continuous improvements, demonstrating an authentic commitment to social and environmental impact.
The brand aims to reach 150 B Corp points by 2025 through its carbon Insetting scheme, scaling innovative fabrics and championing circular business models.
Nicolaj Reffstrup, Founder of Ganni said: "I have been hoping for industry-wide auditing for years because sustainability initiatives are still largely unregulated. As long as our politicians keep proving they don’t have the guts to push the green agenda forward via legislation businesses are left to regulate themselves.
B Corp offers a tangible and transparent framework for keeping businesses accountable and setting industry benchmarks. Becoming certified is a testament to all the work our team continuously puts into this journey of becoming the most responsible version of ourselves. Receiving 90.6 points is worth celebrating, however, there is still a long way to go."
