Sustainable childrenswear brand Frugi, which was acquired by investment firm True in July, has appointed Julia Reynolds as chair.
Reynolds has extensive experience in the apparel retail sector and has served as CEO of Antler, Blacks Leisure and Figleaves.com and prior to that was director of buying & merchandising at Tesco, where she was responsible for the launch of the Florence & Fred clothing line.
Her appointment follows that of former executive board director of Superdry and chief of staff at Marks & Spencer, Hugo Adams, as CEO following the acquisition by True. Reynolds will work with Adam and Frugi founder Lucy Jewson on driving the next stage of the brand’s growth.
“I am delighted to be joining Frugi as Chair. The combination of Frugi’s ethical ethos and innovative kidswear designs provides a solid platform for sustainable future growth. From the time I have spent in Frugi’s head office in Cornwall, it is clear that Lucy has done a fantastic job of building a team and a culture that will allow the business to thrive in the coming years,” Reynolds said.
“We’re delighted to welcome Julia to the Frugi family. Her extensive board level and experience in apparel will be a huge asset to us and Lucy and I are looking forward to working closely with her going forward,” Adams said of her appointment.
Paul Cocker, co-founder of True, said Frugi had performed strongly since it had acquired the business and was continuing to grow at around 30% year-on-year.
“We have known Julia for some time as an active member of our Live Network and I am confident that she will prove to be a fantastic addition to the team, further strengthening the fantastic culture that exists already. I remain very excited about the potential of the business and look forward to witnessing its continued growth and disruption of the children’s apparel market,” he said.