From LA to London: Edikted opens first store outside US
US fashion brand Edikted is set to open its first UK and European standalone store on Carnaby Street, marking a significant step in the brand’s international expansion as it moves beyond its US retail footprint.
The digital-native womenswear brand has signed for a 4,800 sq ft flagship at 52-55 Carnaby Street opposite TALA. The opening signals Edikted’s formal entry into the UK market, previously only available online via ASOS.
Known for its fast-paced approach to fashion, Edikted has built a strong online following by tapping into streetwear influences, pop culture and runway-inspired looks at accessible price points. The Carnaby store will house an extensive selection of women’s apparel and accessories.
The move follows sustained retail growth in the US and reflects a broader shift among digital-first brands towards bricks-and-mortar as a means of deepening customer engagement and building brand visibility in new markets.
Mina Fam, Head of Retail at Edikted, said: "We’ve already experienced significant success across our locations in the US, so as we look to officially enter the UK market, it’s key we launch somewhere we can benefit from a dedicated and trend-savvy customer base.
"Carnaby Street has already established itself as a hub with a history of iconic flagship stores, in turn signposting it as a key location for us on the road to expansion. Surrounded by a mix of leading brands, we know we are in the right place to make our own mark."
William Oliver, Director of Retail & Restaurant Leasing at Shaftesbury Capital, added: "Along Carnaby Street and across Soho, we’ve introduced a number of debuts from leading online retailers, as it’s the perfect location for brands to recreate their digital presence through a physical retail experience.
"Launching on one of London’s busiest shopping streets means Edikted is well placed to replicate the brand’s phenomenal success at The Grove in Los Angeles and New York’s Soho. Creating another exciting point of difference for Carnaby Street and reflecting exactly what our consumers want."
