“Influence” is the holy grail of modern marketing. But, as the brands spending billions of dollars on reaching their target markets know all too well, cutting through the noise isn’t straightforward.
The challenge lies in identifying the true influencers and understanding how they can help increase sales and improve customer acquisition, engagement and awareness.
TheIndustry.fashion, in partnership with referral marketing experts Mention Me, has conducted a survey to delve deeper into this topic: exploring the idea of influencers, what really resonates with consumers, and how brands can harness the power of friends and family.
With brands dedicating so much spend to influencer marketing it is worth noting that by far the most popular single reason for a consumer, of any age, to buy an items of clothing is because it has been recommended to them by a friend or family member.
Some 17% of the 2,000 consumers we surveyed said recommendations from friends & family most inspired them to buy, compared to 7% who stated that they were most inspired by influencers.
Of those who are influenced by friends & family, almost half (49%) said a face to face conversation was the most effective method.
The question is, how do you harness the power of the personal recommendation and in particular those made face to face? This report tells you how while offering many more statistics on consumer behaviour that will help you fine-tune your marketing strategies.
Click on the link below to read the report in full.
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