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French Connection signs exclusive footwear license deal with Sante + Wade

Tom Bottomley
26 August 2022

High street fashion retailer French Connection has signed an exclusive licensing agreement with “inclusive” footwear brand Sante + Wade.

The deal will see the two brands collaborate, develop, manufacture and market women’s footwear collections within the UK and Europe for one year, commencing SS23, with retail prices ranging between £80 - £120.

Amber Fenner, Licensing Manager at French Connection, said: “Licensing is an integral part of our business at French Connection. To partner with an industry innovator whose ethos and quality align with ours is invaluable to bringing the consumer the best possible product at key price points.”

Sante + Wade’s Marketing Director, Agnès Cushnie (pictured above with fellow Sante + Wade Co-founder Shola Asante), commented: “Our philosophy is that everyone should have the opportunity to experience beautiful and comfortable shoes, whatever their size. We are delighted to partner with such a prestigious brand with a resounding success in the contemporary market.”

As a result of limited trend led footwear styles on the market in longer and wider sizes, Sante + Wade offers customers more variety in both casual and evening footwear styles, in sizes EU 38 – 46, with the option of either wide or standard fit. The collections are all handcrafted in Portugal.


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