French Connection launches its own rental service

French Connection has become the first major fashion brand in the UK to launch its own in-house clothing rental service in partnership with the rental-as-a-service platform Zoa Rental.

The new feature, French Connection Rental, will allow customers to rent individual pieces from its current collection, and unlike other brands’ rental services, will not require a subscription. The technology and integrated operations behind the website are provided by Zoa, the sister company to clothing rental platform Hirestreet.

French Connection Rental will be initially include over 100 styles and focus on occasionwear, holidaywear and workwear.

French Connection follows in the footsteps of the likes of Little Mistress, Marks & Spencer, Decathlon and Misspap who have all recently entered partnerships with the rental platform Hirestreet.

Isabella West, CEO and Founder of Zoa Rental and Hirestreet said: “Growth in the rental market is outstripping traditional retail by 20x, driven by consumer demand for sustainable, affordable fashion. This summer will be the biggest ever for rental in the UK. We are delighted to be supporting French Connection in the next stage of their rental journey. We first started working together via a Hirestreet partnership many years ago. Their stock has always performed very well in a rental model and launching their own-brand offer is a natural next step”.

Simon Donoghue, Retail Director at French Connection added: “We are delighted to be partnering with Zoa to bring premium highstreet to the hire customer and support the ever growing appetite of hiring. We’re really excited to showcase our product to this audience and be at the forefront of this movement.”

Items are available to rent from 4 to 15 days on French Connection Rental, with prices starting from £10 for garments that retail for up to £205.

To find out more about how Zoa and Hirestreet, listen to our In Conversation podcast with founder Isabella West. Isabella will soon join TheIndustry.fashion's Bold Moves Academy to talk about how she built the inspiring rental businesses.