Freemans unveils ‘Destination Summer’ TV ad and multimedia campaign
Digital department store Freemans has launched a new TV ad and multimedia campaign under the banner of ‘Destination Summer’.
Set to run on ITV and other select channels until the end of June 2024, the 20 second commercial sets various summer scenes in quick succession.
It takes us from a model reclining on a deck chair - cooling herself with a Freemans fan alongside two other bikini clad models holding summer cocktails - through to a scene at the races, followed by a BBQ. The ad concludes at the ‘airport’ with a glamorous mid-life model lying on a moving baggage carousel in an off the shoulder leopard print all-in-one outfit.
Comedian Katherine Ryan provides the voice over. She says: "So, if you are headed to the beach, off to the races, or chilling in the back garden - shop the hottest summer styles, from the biggest brands - all with free delivery."
The product focus is on swimwear, casual day wear and summer occasion wear, highlighting Freemans ever expanding range of brands, including the recently added Sosandar, White Stuff, Little Mistress, Gola and ColorWOW, as well as Freemans’ own exclusive collections - including its Bonprix value fashion brand.
Richard Cristofoli, Chief Customer Officer at Freemans, said: "Destination Summer is about ensuring the Freemans is front of mind for everyone’s summer needs, be it a day on the beach, a trip to the races or a BBQ in your back garden.
"For dressing up or dressing down across fashion and home, Freemans has the answer with our best ever range of big name brands backed by product that is exclusive to us."
As well as TV advertising, ‘Destination Summer’ will be amplified across all Freemans owned channels as well as digital, paid social, Youtube and Pinterest.
