Freemans onboards 70 new third-party brands as it scales ‘dropship’ strategy
Digital department store Freemans has added over 70 new third-party brands to its roster, scaling its ‘dropship’ capabilities through a new partnership with provider of e-commerce software solutions, Mirakl.
It means more products sit digitally on the Freemans website and third-party brands send out directly from their own fulfilment facilities, so stock is not held in Freemans’ warehouse.
The partnership will mean Freemans can “deliver more products to more people” across the UK, while maintaining full control over pricing and brand experience.
New brands onboarded so far include French Connection, Blue Vanilla, Roman Originals, Einhell, MenKind and Panda, with another swathe of brands to be added in September for AW25.
Susie Calvert, Chief Merchandising Officer at Freemans, said: “This partnership with Mirakl represents a further milestone in our digital transformation.
“Thanks to their proven technology, we can now accelerate the expansion of our product and brand offering across key categories while preserving the premium customer experience that our million customers have expected through the years.”
Simon Dyer, RVP EMEA North and VP PreSales EMEA at Mirakl, added: “This partnership with Freemans highlights the power of simplified dropship operations.
“With Mirakl’s streamlined supplier onboarding and intuitive management tools, retailers can now scale their partner network without operational complexity. We’re excited to enable Freemans to expand its dropship capabilities.”
