Freemans expands 'Marketplace' offer with 200 new brands

Digital department store Freemans has expanded its ‘Marketplace’ offer, which has been trialled since 2025, to include an additional 200 brands for SS26, complementing its own bought ranges.

In addition to the 500 brands currently on sale, designer shoe labels including Kurt Geiger, Carvela and high street favourite Dune London are now included, as well as men’s ‘big & tall’ brand Bad Rhino and women’s lingerie label Ann Summers.

On the beauty front, new additions include Laura Geller, Nip + Fab, Gatineau, Rimmel and Elemis, with additional brands being added through to the end of May across the product category board.

Ann Steer, CEO of Freemans, said: “For Freemans, Marketplace isn’t an add-on offering but part of our core sales strategy. From logging on to purchase to delivery, the experience is seamless, with shoppers expecting - and receiving - that Freemans customer service magic.

“An amazing offering, complemented by our in-house designed collections across home and fashion, is central to the momentum continuing in our growth story, and gives yet another reason for customers to shop with us.”

Susie Calvert, Chief Merchandising Officer at Freemans, added: “The modern shopper wants speed, convenience but, most of all, to buy everything from a single, trusted hub. This gives them peace of mind that they’re dealing with an established name, not an unknown internet site, and a single point of contact for their customer service and delivery.

“Our Marketplace offering is already incredibly popular, and adding over 200 new brands means we can give shoppers even more of what they want. Curation has also been central to the brands we are offering and, as such, we’re constantly listening to customer feedback to assess which brands to bring on board next.”

Also now gracing the Freemans roster is Star by Julien Macdonald, along with budget fashion ranges from Yours and M&Co - “targeting the growing cost-conscious and fashion-conscious 40+ market, which is key to the retailer’s continued rapid growth”.