Freemans announces six-figure Loose Women TV sponsorship

Digital department store Freemans has announced a new two-year partnership with ITV’s Loose Women, launching on TV from 2 May 2022.

The exclusive cross-platform sponsorship represents a first for the brand and will deliver idents at the start, during and end of each episode of the lunchtime show. The deal will also see a ‘proud to sponsor’ messages on Freemans’ owned channels and sponsorship bumpers across the ITV Hub and Loose Women digital sites.

Idents around the show will be voiced by show panellist Nadia Sawalha.

The sponsorship announcement follows a complete refresh of the brand over the last 18 months across its online experience, delivery promise and product offering.

Richard Cristofoli, Chief Customer Officer at Freemans, said: “The sponsorship is an indication of a more holistic approach to communicating what the Freemans brand represents today and will compliment other through the line activity including, paid social, elevated ad campaigns, digital and PR across the coming season. We’re incredibly excited and proud to be working with the team at Loose Women and ITV.”