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Freeman Grattan Holdings unveils new look and TV ad campaign for Kaleidoscope

Lauretta Roberts
30 March 2021

Freeman Grattan Holdings is launching a new multi-million-pound advertising campaign inviting viewers to "Discover The New Kaleidoscope", which hits TV screens today (30 March 2021) with the strap line, Different by Design.

The advert heralds a "reimagination" of the brand, which targets the stylish 45-plus woman. Customers visiting will find a cleaner, clearer look and feel along with new content and product curated to reflect current trends and needs. Further evolution is promised.

The Discover the New Kaleidoscope launch will be supported by a multi-million pound through-the-line brand advertising campaign that uses TV, digital, print, social and PR to amplify the message and runs until 21 April. 

It’s "for every moment" theme is design to illustrate the new breadth of the retailer’s offer and shows customers how to wear one key wardrobe item in three different ways, helping consumers make their new season fashion work harder with affordable looks that are different by design, not throw-away fashion.

Richard Cristofoli, Chief Customer Officer, Freeman Grattan Holdings said: “The new Kaleidoscope is very much about embracing a new dress code for the brand - shifting beyond its recent history of focusing on only dresses and occasionwear.

“We want to broaden our appeal and provide wardrobe solutions for every occasion - be it dressing up or dressing down; taking Kaleidoscope’s signature design, style and attention to comfort and fit into the everyday.”

Kaleidoscope is part of Freeman Grattan Holdings which also operates Freemans, Grattan, Look Again, Bonprix, Curvissa and WITT.

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