Frasers Group reveals “major investment” in digital infrastructure to drive next stage of growth
Frasers Group has today announced it is heavily investing in its digital infrastructure and is collaborating with digital industry leaders to develop a "cutting-edge digital platform".
The investment will see Frasers Group improve the efficiency of its retail operations and customer e-commerce experience across its sports, premium and luxury brands – driving future growth.
The new infrastructure will improve stock management across the group, while “elevating the ecommerce experience” across brand websites and apps.
That will include new features like "hyper-personalisation", improved product discoverability and refreshed designs.
Sports Direct in France, Germany, Spain and Denmark are the first markets to move over to the new platform, with further territories and Frasers Group brands to follow in the coming months.
Frasers Group is teaming up with industry-leading partners including digital product developer AND Digital, innovation experience specialist Valtech, and tech agency Lab Digital, to develop the digital platform built on MACH architecture.
The group is also working with customer marketing specialists, XCM, to help it better understand its customers and their demands through a new Customer Data Platform.
Powered by customer analytics and data science, the platform enables the group to adapt its offering across its brands to increase customer satisfaction and sales.
David Clark, Chief Customer Officer for Frasers Group, commented: "We are partnering with some of the very best minds to build this new digital infrastructure that will make our business more customer-centric and operate more efficiently, while elevating the digital shopping experience for our customers.
"This is a major project for Frasers, and the significant investment made demonstrates our confidence in our strategy and the strength of our business, as we continue to provide unmatched retail experiences for our customers, both in our store and online."
