Frasers Group partners with Red Ant for Flannels in-store and remote services

Frasers Group has partnered with superior customer experience provider Red Ant to introduce in-store and remote services across its Flannels brand, with a view to expand in to other areas in the future.

It is part of Frasers Group’s elevation strategy using cutting edge innovations to meet the demand of an ever more sophisticated customer, who is increasingly looking for an enhanced shopping experience.

Red Ant is designed to offer customers a range of options, from remote sales and in-store “clienteling” to virtual consultations, arranged through the Appointedd online booking system and scheduling solution.

A spokesperson for Frasers Group said: “We are always looking at how we can use technology to continually innovate our facias and deliver great customer experiences that elevate our retail proposition. In modern retail we need to move fast to deliver what the business needs, both from an in-store and remote perspective, and our partnership with Red Ant enables that.”

Emma Newman, Red Ant Client Success Director, commented: “We’re excited to be working with such a forward-thinking partner on a project which will make a huge difference to customers, both in choice and experience.”

Appointedd CEO, Leah Hutcheon, added: “Having worked with the Frasers Group and Red Ant teams for some time, it's great to see this collaboration elevating our joint proposition to enable customers to connect with amazing brands from the comfort of their own homes.”

Red Ant’s RetailOS delivers smarter, safer stores for retailers and customers by unifying the tools, content and insights needed to provide the best customer experiences. It connects existing technology with innovative solutions which maximise sales and improve operational performance, with built-in features for virtual consultations which are bound to be a hit with Flannels’ customers.