Frankfurt Fashion Week to host five trade shows in one place
Frankfurt Fashion Week is to see Premium, Seek, Neonyt and new trade shows The Ground and Val:ue come together at the Frankfurt Fair & Exhibition Centre between 17-21 January, 2022, for the first time.
Frankfurt Fashion Week launched in July 2021, following Messe Frankfurt and Premium Exhibitions “joining forces”.
Detlef Braun, member of the executive board of Messe Frankfurt, said: “After the coronavirus crisis, the fashion industry is celebrating its rebirth in Frankfurt. Retail, labels and representatives of the industry can hardly wait to see each other back again in person.
“Back to business is the headline for me. Orientation, inspiration, networking: Frankfurt Fashion Week unites all that, bundled into a power house in one place – multidisciplinary, in an atmosphere of partnership, and full of variety for all areas of the market.
“Relevant and future-oriented, each of the five trade shows will meet this need in their own way and for their target group and community, staged progressively and with a strong international orientation.”
Anita Tillman, managing partner of the Premium Group, added: “Frankfurt Fashion Week is a trade and market place of purpose and ideas for all relevant multipliers – from the early adopters to the professionals, for B2B and B2C. The response is incredibly high, and we already know that in January we shall be setting out exhibition halls full of inspiration, innovation, emotion and storytelling.”
Val:ue is Messe Frankfurt’s new lifestyle fashion show for the mainstream sector, filling the gap since the demise of the Panorama show in Berlin. It will run from 18-20 January, 2022, in the Forum area of the exhibition centre.
The Ground, which is described as “a B2C festival for the next generation”, is another new three-day event “offering brands an opportunity to exhibit purpose-driven stories and products in an interactive way”. Along with the thematic focus on fashion, in addition brands from the wellbeing, beauty, mobility and technology sectors will be showcasing innovative products and solutions. It will join Premium and Neonyt in the two-storey ultra-modern Hall 3, while directional fashion show Seek will be located in Hall 1.
Brands that have already confirmed their participation in the trade shows at Frankfurt Fashion Week include Absolute Cashmere, Buffalo, Copenhagen Studios, Ecoalf 1.0, Olymp Signature, Panofola, D´Oro 1886 and Zespà at Premium, and Ben Sherman, Blundstone, Edwin, Farah, Novesta, Pendleton Woolen Mills, Sandqvist and Uniform Bridge at Seek.