Fortnum & Mason CEO named Chair of Walpole, succeeding Harrods' Michael Ward

Walpole, the official sector body for British luxury that represents over 250 British luxury brands, has announced the appointment of Tom Athron, CEO of Fortnum & Mason, as its new Chair.

Athron (pictured above) will assume the role on 1 July 2025, succeeding Michael Ward, Managing Director of Harrods. Ward steps down after nine years in the position as he transitions into the newly created role of President Emeritus.

Athron brings experience across retail and luxury, having led Fortnum & Mason since 2020 and previously holding senior leadership roles at Matchesfashion and the John Lewis Partnership, including CFO at Waitrose and Group Development Director.

Athron said: "It is a privilege to take on the role of Chair at Walpole. I look forward to working closely with Chief Executive Helen Brocklebank, the board, and our members to continue advancing Walpole’s mission to promote, protect, and develop the British luxury sector, both in the UK and internationally."

"On behalf of the board and our members, I would like to thank Michael for his outstanding contribution to the organisation and for the passion and energy he has brought to everything Walpole does."

Michael Ward

Ward, who oversaw a period of remarkable evolution and resilience for the British luxury sector, including through Brexit and the Covid-19 pandemic, reflected on his tenure.

He commented: "Over what has been an exceptionally turbulent nine years for business, I am incredibly proud of the role Walpole has played in shaping public perceptions of British luxury and in championing the sector. Thanks to this work, our industry is now well-positioned for continued recognition and growth."

Ward continues to serve as President of the European Creative and Cultural Industries Alliance (ECCIA), a post he will hold until January 2026, while helping guide Walpole in a broader advisory capacity as President Emeritus.

Under Ward’s leadership, Walpole has grown its influence as the voice of the British luxury sector, which today contributes £81 billion to the UK economy, supports over 450,000 jobs and represents 3.7% of GDP.

The organisation now includes more than 250 member brands, including Burberry, Rolls-Royce Motor Cars, Alexander McQueen, and Jo Malone London.