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Former River Island designer launches Hexed UK-made loungewear brand

Tom Bottomley
14 December 2021

Designer Sharon Finch, who has almost 25 years experience in design and sourcing at major UK fashion retailers and brands, including River Island, House of Fraser, Tesco, Fila and Russell Athletic, has just launched her own made in the UK unisex loungewear brand, called Hexed.

Finch, who spent two years perfecting the collection, which features vegan inks, recycled yarns and organic cotton, describes the collection as “a stylish alternative to the excess of mass production and offshore manufacturing.”


Garments are crafted using low impact, sustainable materials, environmentally conscious methods and processes.

Finch said: “Using my extensive experience in athleisure and branded fashion, I wanted to create a more sustainable collection of loungewear that makes the most of what UK manufacturing can offer. The result is a range of inclusive, timeless pieces with thoughtful details that can be worn everywhere.


The launch collection is now available on the Hexed website, with retail prices ranging from £25 - £59. The collection is also available for wholesale, with prices starting at £10.

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