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Former Levi’s President buys over £75k of Dr. Martens shares

Tom Bottomley
08 December 2025

Former Levi’s President and current Dr. Martens Non-Executive Director, Robert Hanson, has purchased 96,000 shares in the British boot brand – worth over £75,000.

Hanson joined the Dr. Martens board in February 2025 to support Chairman Paul Mason, CEO Ije Nwokorie, the Dr. Martens board of directors and team as they embark on the next phase of the company’s history.

He has had a long and successful career in the fashion industry, most notably with his almost 24 years at Levi’s HQ in San Francisco, California - from 1988 to 2011 - where he built an executive team which “maximised returns/cash flow from the North American and European businesses”.

Following Levi’s, he was CEO of American Eagle Outfitters for two years and his other previous roles include EVP and President of Constellation Brands' Wine & Spirits. He also currently serves as CEO of The Duckhorn Portfolio.

Last month saw Dr. Martens opened its first ever ‘beacon’ flagship store at 39 Brewer Street in London’s Soho, set over 3,400 sq ft and complete with a dedicated Made in England area and Doctor’s Orders Café. That added to its three existing Central London stores on Carnaby Street, Oxford Street and Neal Street in Covent Garden.

In October, it was revealed that Dr. Martens was also taking “bold steps” into the United Arab Emirates (UAE) and Latin America, with new distribution partnerships.

It signed a deal with Beside Group in the UAE, marking the British boot brand’s debut in the region, and also partnered with Crosby, an established distributor for Latin America, which recently opened a Dr. Martens store in Santiago, Chile, its second in the region following the opening of a store in Buenos Aires in Argentina in August.

Both partnerships mark an important milestone in Dr. Martens’ next phase of growth, as it seeks new global expansion routes in previously untested waters.

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