Former Inditex Director and Harrods buyer launch kidswear platform Le Petit Planet
Former Inditex Director and Temperley London CEO, Patricia Sancho, and former luxury fashion buyer for Harrods, Harvey Nichols, Ralph Lauren and Burberry, Claire Armstrong, have put together their knowledge of retail, as well as their experience as parents, to launch new circular premium childrenswear platform Le Petit Planet.
Witnessing first-hand how quickly children outgrow clothing, toys and gear, the duo have created the only online destination that enables parents to buy new from sustainable premium brands such as Caramel London, Banwood and Little Dutch, and then resell outgrown items, all on the same platform.
The integrated sale and re-sale model, which is the first of its kind in the children’s market, will “help parents shift their habits towards a growing circular economy”. The curated edit also includes furniture and home décor.
When a customer buys a new item, they will be offered the opportunity to claim a non-fungible token (NFT) which is connected to a private blockchain built by Le Petit Planet’s partner MonoChain. The NFT shows the provenance of the item, acting as a marker of trust and authenticity for the next buyer on the ‘Re-Loved’ platform.
Sancho said: “Having worked in fashion, Claire and I are only too aware of the urgent need to reduce waste, but we also understand how this is difficult for parents as children grow so fast. With Le Petit Planet, parents can buy new from brands that care for our children and the planet and, when the time comes, resell them with ease on our Re-Loved platform.”
Armstrong added: “Our website is powered by blockchain technology to create a circular shopping experience which is safe and secure and, most importantly, very user-friendly.”
Chris Archer-Brown, Co-Founder and CEO of MonoChain, commented: “We believe that the incorporation of re-loved items is a staple of any contemporary e-commerce platform. This one helps parents with a particular challenge - how to extend the use of outgrown items. As each piece comes with a secure NFT, customers can have confidence in the provenance of any second-hand item. We think Le Petit Planet is the first in the world to combine all of this into one platform.”
According to research, a child will wear around 200 pieces of clothing in their first few years, the majority of which are only worn a handful of times, and around 8.5 million perfectly good toys are thrown away every year in the UK. Le Petit Planet wants to empower parents to shift their shopping habits and make a direct impact on their children’s future.
Le Petit Planet has already earned the Butterfly Mark certification from Positive Luxury, which is shaping a sustainable future for luxury businesses and consumers.
Amy Nelson-Bennett, Co-CEO of Positive Luxury, said: “Their circular business model is sorely needed, highly innovative and very robust in execution. Quite simply, it’s a super-cool e-retailer and very smart concept, with obvious appeal and positive impact.”
Another key focus for Le Petit Planet is creating a community of like-minded families keen to learn more about living more sustainably while tackling parenting issues such as nutrition, education, child development and health. Well-known experts in the parenting sphere will be invited to share their knowledge via the community pages on the website and through regular scheduled events.