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Former Clarks Chief People Officer joins Pentland Brands as Chief HR Officer

Tom Bottomley
10 November 2022

Pentland Brands, which owns Speedo, Berghaus, Canterbury, Ellesse and Mitre, has appointed Belinda Deery as its new Chief Human Resources Officer (CHRO).

Deery, who joins Pentland this month, has been Chief Insight and Solutions Officer at behavioural change consultancy KultraLab for the past two years. Prior to that, she spent nine years at Clarks in the roles of HR Director, Global Talent Director and, latterly, Chief People Officer.

She has also held HR leadership roles at New Look between 2006 – 2011, and House of Fraser between 1994 – 2006.

In her new role as a member of the Pentland Brands executive team, Deery will lead the HR services, recruitment, reward, employee engagement and internal communications teams across the business and brands globally.

She will also focus on “creating a people-first organisation” and a culture programme that will help Pentland Brands continue to grow as a pioneering and positive place for people to work.

Chirag Patel, Pentland Brands Chief Executive Officer, said: “Belinda has a huge amount of industry and HR leadership experience and is an incredibly important addition to the Pentland family. Alongside her CHRO and exec responsibilities, Belinda will lead the new culture programme that will help us to attract and retain the best talent.”


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