Loewe has released a preview of its AW20 campaign, featuring footballer and captain of the winning US team during the 2019 FIFA Women’s World Cup, Megan Rapinoe.
The luxury fashion label is no stranger to embracing cultural figures for their campaign, but this marks Rapinoe’s first-ever appearance in a fashion campaign.
The campaign was shot by iconic fashion photographer Steven Meisel and forms part of its ongoing collaboration between the photographer, Loewe’s Creative Director and creative studio M/M.
The photograph, first revealed on Loewe Creative director Jonathan Anderson’s Instagram, comes ahead of the label’s AW20 menswear campaign, with the collection launch set to take place in Paris 18 January 2020.
According to a post on the brands Instagram, Loewe have also created a series of short videos featuring Rapinoe—coinciding with the brand’s AW2020 show—titled “For Real”, which will debut publicly at a later point.