Footasylum signs deal to grow distribution of its brands across Europe
Footwear and sportswear retailer Footasylum has announced a new strategic partnership with Cologne-based sales agency, Mad Agency, to drive distribution of its brands across Germany, Austria and Switzerland.
Mad Agency already has a portfolio of over 12 brands which it distributes, including K-Way, Dickies and True Religion, and a network of more than 250 retail partners, including Zalando and Snipes, throughout the DACH region.
The new deal will see it take on Footasylum’s full brand stable, including Alessandro, Alpyrex, Authorized, Celebre, Dripmade, Forena, Metissier, Monterrain and Zavetti Canada, over an initial term of three years.
The collaboration marks a significant step in Footasylum’s international growth strategy, reinforcing its commitment to expanding its brand presence in key European markets.
Dan Moneypeny, VP International at Footasylum, said: "We are delighted to be partnering with Marc Jentzen and his talented team at Mad Agency, whose regional expertise will enable us to build multi-brand and multi-channel distribution through Germany and Austria.
"Mad Agency has a strong track record of scaling emerging fashion and streetwear brands while driving sustainable growth for its partners. We're excited to support them in delivering on our brand strategy for the region."
Marc Jentzen, CEO of Mad Agency, added: "We are thrilled to partner with a brand that shares our vision for sustainable growth and meaningful impact in the fashion market. Leveraging our expertise in multi-brand, multi-channel distribution across Germany and Austria, we are committed to scaling their presence while delivering strong, long-term value for all partners.
"This collaboration perfectly aligns with our mission to support emerging fashion and streetwear brands in reaching their full potential."
