Footasylum lands in Merthyr Tydfil as UK retail expansion gathers pace

Footasylum has opened a 4,000 sq ft store at Cyfarthfa Shopping Park in Merthyr Tydfil, Wales, creating 25 new jobs in the prominent high footfall retail destination.

The opening forms part of Footasylum’s ongoing expansion strategy and marks the latest in a series of recent openings which include Manchester Arndale, Silverburn Shopping Centre in Glasgow and Darlington’s Cornmill Centre.

The Merthyr Tydfil store is now showcasing a curated selection of footwear, apparel and accessories across brands including Nike, Adidas Originals, Asics, New Balance and Berghaus, alongside Footasylum’s exclusive labels including Monterrain, Forena and Dripmade.

Shannon Osman, Retail Director at Footasylum, said: "We’re incredibly excited to bring Footasylum to Merthyr Tydfil for the first time, expanding our reach and creating 25 local jobs.

"Cyfarthfa Shopping Park provides a great platform for us to connect with both new and existing customers while showcasing the mix of exclusive and third-party brands we are known for. We look forward to becoming part of the local retail community and welcoming customers through the doors of this fantastic new store."

Alongside its UK store rollout, Footasylum continues to execute on its wider growth strategy. Hannah Mercer was recently appointed Chief Executive Officer of the company, having joined from Gymshark, while other activity includes international expansion across the DACH and Gulf regions.

Footasylum has also expanded HSBC UK funding to support the store roll-out programme and increase warehousing capacity, and last week it bought British streetwear brand Trapstar out of administration in what was described as a “strategic partnership” - aimed at supporting the brand’s future growth and expanding its retail presence