Footasylum beats expectations reporting 'record breaking' sales

Footwear and sportswear retailer Footasylum has reported a record-breaking financial year for FY25, with revenue climbing 9.4% to £349.5 million, up from £319.5 million the previous year.

The business also delivered significant profit growth across all categories thanks to its investment in exclusive brands, store expansion and digital innovation.

Operating profit more than doubled to £21.7 million, while profit before tax surged 188% to £17.2 million.

Online sales rose 6% to £143.1 million and store sales increased 3% to £172.6 million, with footfall bolstered by new and upsized stores in key regional locations.

One of the most notable successes was the performance of Footasylum’s exclusive brands, which more than doubled their revenue contribution year-on-year to £33.7 million, now making up 10% of the group’s total sales.

David Pujolar, CEO of Footasylum, said: "Our brand recognition, particularly among our core 16–24 demographic, continues to grow, supported by our distinctive content and social strategy.

"These results reflect progress across all areas of the business... from store expansion and the growth of our exclusive brands, through to the continued success of our omnichannel model and our focus on first-class customer service."

CEO David Pujolar (right) & CFO Nick Scott (left)

Footasylum's store opening and refurbishment programme continued throughout FY25. Key openings included Union Square in Aberdeen, Frenchgate in Doncaster and the Metro Centre in Gateshead. The blueprint set by the Oxford Street store is being used to inform upcoming expansions, with six new store openings planned for the rest of 2025 and more already lined up for 2026, starting with an upsized Leeds Trinity Centre flagship in Q1.

Footasylum’s strong trading has continued into FY26, with total sales in the first 21 weeks up by 10.5% year-on-year. Like-for-like retail sales are up 6%.

Chief Financial Officer Nick Scott pointed to the £35 million refinancing deal secured with HSBC as pivotal to supporting the brand’s ongoing transformation.

Scott said: "This gives us the headroom to invest confidently - in bigger-and-better stores, but also in our digital-first customer journey and newer categories such as juniorwear."

Pujolar concluded: "Our relationships with leading global brands - including Nike, adidas and New Balance - also continue to go from strength to strength, and remain central to our offer. While the wider macroeconomic environment remains challenging, demand for our unique offer remains strong. The creativity and energy of our people, without whom none of this would be possible, continue to set us apart.

"With a clear plan in place, we are well-positioned for the next phase of our journey, including international expansion in the medium term."